A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

This is Detavio Samuels, and we're talking about examples of stereotyping teenagers in advertising. There are a lot of brands out there right now that tap into existing archetypes or stereotypes ...

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to ...

Love them or hate them, these advertising campaigns all delivered major boosts to profits, and in some cases changed the world.