Even when organisations impose KPIs or OKRs on testers, they usually reinforce this identity: test coverage, number of bugs found, regressions avoided. Unlike developers, testers are rarely punished ...

Optimists have similar patterns of brain activation when they think about the future—but pessimists are all different from one another, a brain scan study suggests ...

A new study reveals how Doubling-Back Aversion leads people to reject smarter choices just to avoid undoing past progress.

While buzz over AI continues to dominate technology conversations, a distinct gap exists between the stated intent to embrace ...

A DeepMind study finds LLMs are both stubborn and easily swayed. This confidence paradox has key implications for building AI applications.

What drives the urge to fit in, and what are the drawbacks and dangers of aligning with and conforming to group dynamics?

Psychological experiments have played a crucial role in shaping our understanding of human behaviour. From revealing the ...

This bias reinforces the subjective reality built through perception and conformity, amplifying the echo chamber effect.

The objective of sequential recommendation is to predict user preferences for items based on historical interaction sequences. This process often leads to a phenomenon known as popularity bias, where ...

Let’s not fall into the realm of “conformity bias” (the tendency to behave like or towards, an identified group, rather than using personal judgment). Leading with curiosity and not judgment enhances ...