Creating a single source of truth for customer data and a 360-degree customer view is a complex undertaking. Buying a solution rather than building one streamlines the process.

According to the Customer Data Platform Institute’s CDP Industry Update 2018 (registration required), the number of CDP vendors more than doubled in 2017, from 24 in January 2017 to 52 this month.

So, lets get dive into the differeneces, pros and cons for buy or build customer data platform. Factors to consider before Buying or Building a Customer Data Platform: 1.

One solution to strengthen the infrastructure to capture and better utilize first-party data is a customer data platform (CDP). The decision to build or buy a CDP isn’t simple, and there can be ...

There is much talk about customer data platforms (CDPs) amongst marketers these days. To make things more complex, the CDP category includes a lot of different types of platforms that have varying ...