Typography is just one method used to convey information to an end user, while creating typographical contrast helps focus attention and bring balance to an overall composition. At its simplest, ...

This guideline explains how to use typography across BBC online. It covers guidance on BBC Reith, and for teams still using Helvetica.

Balance Getting the balance right of a typeface will help legibility. Contrast For example, bright text against a dark backdrop or vibrant against a pale background. Contrast can draw attention to ...

For example: Apple’s typography guidelines suggest that developers aim for a 7:1 contrast ratio. But what ratio, you might ask, is the text used to state the guideline? It’s 5.5:1.

Balance Getting the balance right of a typeface will help legibility. Contrast For example, bright text against a dark backdrop or vibrant against a pale background. Contrast can draw attention to ...