Lil Jon hopes to grab a bigger percentage of the energy drink market when his Crunk!!! Energy Drink launches a new citrus flavored line this summer.

In 2002, the Atlanta-based rapper launched Crunk!!! Energy Drink with liquor baron Sidney Frank. When the Grey Goose vodka purveyor passed away in 2006, Mahlke came on board to help run the show ...

Those unfamiliar with the meaning of the slang word "crunk" may not see the humor in naming an energy drink after the term, but in hip-hop speak, "crunk" means being stoned and drunk -- hardly an ...

The energy drink brand invited consumers at the event to try and win and to receive exclusive offers and Crunk gear when they texted ENERGY to the short code CRUNK (27865). Crunk leveraged packaging, ...

Sitting in the label offices, Lil Jon and his Boyz offer up a fragrant marijuana blunt and a Crunk Juice tonic — their new energy drink mixed with top-shelf vodka.

Energy Drink: Crunk Say this much about Lil Jon: He has energy. His beverage, called Crunk after the genre he popularized, emerged at the height of his post- Chappelle Show pop culture ubiquity.

Crunk’s self-proclaimed (and undisputed) king is Lil Jon, the Atlanta-based producer—and, after a fashion, rapper—who has a mouthful of diamond-crusted teeth, a scabrous voice, and now, his ...

Sitting in the label offices, Lil Jon and his Boyz offer up a fragrant marijuana blunt and a Crunk Juice tonic -- their new energy drink mixed with top-shelf vodka.

drink in Atlanta, the company was lost in limbo after Frank died in 2006. Now with Tom Mahlke as the CEO and president of Solvi Brands, LLC, Crunk!!! is looking to dethrone the top energy drinks ...

Producer and rapper Lil Jon has traded in the crunk juice for his own wine label, offering selections including chardonnay and merlot.