There is an emerging approach to bringing customer data into one place: the customer data platform, or CDP. This new generation of systems is designed to bring disparate data about customers into ...

The platform provides insights about the customer and its choices when the data is fed into it and helps the organization engage customers and create a suitable customer experience strategy.

Many organizations weigh the option of building a customer data platform (CDP) in-house to retain control and save on ...

The global Customer Data Platform (CDP) market is anticipated to record a valuation of USD 7.66 billion in 2021, up from USD 1.73 billion in 2021, and is expected to grow at a compound annual ...

Enterprise customer data platform Treasure Data has just received what the company claims is the largest-ever single round for a CDP.

Customer data platform Simon Data today announced it has raised $54 million in a series D round of funding.

With its $80 million funding round, Hightouch becomes a startup unicorn. It uses AI to transform marketing and sales, rivaling Salesforce and Twilio.

Nimble Science, a precision medicine company empowering biopharma and digestive health companies with access to novel GI health data, announces the la ...