In this era of changing marketplaces and intense rivalry among companies, customer relationship management (CRM) and data-driven marketing have become critical. Retaining current clients is one of the ...

The use of customer relationship management (CRM) in marketing is examined in this essay. It looks at how CRM makes it possible to use reviews, integrate AI, conduct marketing in real time, and ...

The application of AI to enable CRM capabilities and hence increase CRM performance has not yet been investigated, despite the importance of AI technology in encouraging improved customer connections.

The main objective of this study is to evaluate the customer relationship management system (CRMS) implementation using actor-network theory (ANT) in the medical field. Many studies have suggested ...

Reprint: R0409H Most executives today agree that their efforts should be focused on growing the lifetime value of their customers. Yet few companies have come to terms with the implications of ...