A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

While audio logos come in all forms, from Netflix's lowkey tudum to McDonald's iconic whistle, 7UP's joyful new sonic ...

Logos & Design Elements Being visually consistent in how CU Boulder’s brand is represented is essential for maintaining a recognizable brand identity. CU Boulder achieves its unique visual identity by ...

I recently met JKR's executive creative director Lisa Smith at D&AD Festival and enjoyed a fascinating chat with her about ...

Google is changing its mobile operating system’s branding by adopting “Android” with a capital A instead of all lowercase letters. The company is also updating the bug droid logo to a 3D avatar.

The CU Boulder signature includes two elements: the logomark (interlocking CU) and the wordmark (university name). Please always use both elements of the original artwork provided to you, and never ...

Sonic branding has exploded onto the design scene in the past year, so it comes as no surprise to me when a new brand hops on the bandwagon. The latest to join the club is none other than 7UP, with ...

Created in tech labs, many AI brands risk drowning in visual monotony. How can AI identities become as groundbreaking as their tech? And what does this tell brands about thriving in the ...

Maintaining Ford's iconic blue and white colour scheme, the concept design expertly captured the brand's essence while ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

The case involved logos for the two schools that both depict a block-style, blue-and-white D. While Drake does not hold a registered trademark for the logo, unlike separate logos it uses for ...