Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set ...

Dive Brief: Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive.; The German fashion house ...

Hugo Boss lands on Roblox to promote new denim-inspired clothing line Planet Hugo comes as the German fashion house falls under sharper pressure to hit sales targets. Published March 14, 2024 ...