When Auburn quarterback Jackson Arnold took his seat in front of a sprawling media scrum at the College Football Hall of Fame ...

Superman’s S-crest is one of the most instantly recognizable logos ever created. The S in the shield has spread all over the world, and is a symbol associated with truth, justice, and one of the world ...

While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

Jaguar Land Rover is now JLR, and that has split Jaguar, Land Rover, Range Rover, Discovery, and Defender into their own ...

How corporations turn long-term relationships into NHRA racing sponsorships that benefit both sides of the equation.

It all ties back to one design tweak from 1969. Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Fireworks will light up this Fourth of July. Next year could be different if tariff talks fizzle Fireworks have their roots in China. By the 15th century, Europe was using fireworks for religious ...