Roblox has gotten some new partner brands, and they've launched an all-new title for players to get dressed up in!

Gucci virtual accessories become hot item for Roblox avatars. One digital-only designer bag was resold for the equivalent of $4,100 in real-world money.

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A collaboration between luxury fashion house Gucci and online platform Roblox represents a new era of virtual-real world interplay.

While the Gucci Garden space on Roblox was open for two weeks, users could spend from $1.20 to $9 on collectible and limited-edition accessories ...

Photo / AP Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats.

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Roblox has a marketplace where its users can sell all sorts of accessories, from funky haircuts to entire outfits, to dress up their avatars.

Limited-edition collectibles will be offered alongside styles such as the archive-inspired Gucci Blondie bags to outfit Roblox avatars.

Byte-sized Gucci — Since the Gucci Dionysus bag is only available for use on Roblox, it’s more comparable to an avatar accessory than an NFT, which can be accessed at any time online or resold.