Work began this week to make the site of Lucy the Elephant accessible to more visitors with the demolition of its 50-year-old gift shop.

A light show lit up Lucy the Elephant during an unveiling ceremony n Margate, NJ on Wednesday, December 28, 2022. America’s oldest roadside attraction reopened after $2.4 million in restorations.

The renovation of the Jersey Shore icon was once a $1.4 million, eight-month project. Now, it's grown into a $2.3 million, 14-month project, officials said.

So far, well over $100,000 has been raised and the committee plans to put out another call for donors during the holiday season, said Helfant. Lucy the Elephant, as the Margate attraction appeared ...

Lucy the Elephant just felt the sting of a DOGE cut in funding, a $500,000 discretionary fund gifted by Sen. Cory Booker last August. The six-story elephant-shaped building was constructed in 1882 ...

At 139, Lucy the Elephant is still a hit. Here's the story of how the six-story wooden pachyderm came to be and avoided demolition to become a Jersey Shore icon. At 139, ... In Wildwood, Morey’s Piers ...