Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

Stories about sportswear brand New Balance, including trainers, store interiors and collaborations.

Universal Design Studio and Map Project Office have overhauled the New Balance flagship store on London's Oxford Street, casting it in ten different shades of the sportswear brand's signature grey.

Boston College reveals New Balance football uniforms Eagles reveal their latest uniforms under their new apparel partnership.