Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master.

Case studies can help you grow your email list, build trust with new visitors, secure sales and so much more.

A well-written business case study can position you as an influencer and innovator. However, a weak business case study can tarnish your image.

Case studies are key to business school education. They're real life examples of major business challenges. Most of these case studies have been written by Harvard Business School professors. The ...

As Harvard Business School searches for a new dean, one alumnus has written a case study urging the school to take concrete action on diversity initiatives.

As a proud Harvard Business School alum, I am partial to case studies as an instructive tool to understand dynamics in management, innovation, investment or attention. Each Friday, I’ll select a ...

Case Studies should act as instructive examples to people who might encounter similar problems. Ideally, in medicine, Case Studies should detail a particular medical case, describing the ...

Test yourself This is part of a series of regular business school-style teaching case studies devoted to business dilemmas.

A new business case study examining the challenges of managing a smart city project in Qatar is being integrated into Carnegie Mellon University Qatar (CMU-Q)’s curriculum, ...

Test yourself This is the first in a new series of monthly business-school style teaching case studies devoted to responsible-business dilemmas faced by organisations.