Gum maker Wrigley is shaking up its Extra Ice brand in the UK next year as it looks to build on what it claims is a recovery in gum sales in the country. Wrigley, a subsidiary of chocolate and ...

Wrigley is extending Extra gum - Britain’s biggest sugar confectionery brand - with new flavour Ice Citrus. The launch is being backed with sampling and a TV ad, while cash & carries are offering ...

The two pictured above are from Wrigley’s Extra line of gum, a sugar-free product launched in 1984 said to sustain its flavor after being chewed for a while (yeah, and I’m Martha Stewart).