For advertisers, the equivalent of Andy Warhol’s “famous for 15 minutes” might be “effective for 15 seconds”: if you can get a great score with a short-form ad, you’re onto something creatively. Our ...

Writing for Google and real people? These six SEO copywriting pillars will help you do both – without sounding robotic.

Learn more: 21 Best Small Businesses on Facebook How to run campaigns using Facebook Ads Manager Set a campaign objective Set a conversion location and choose a performance goal Set a budget and a ...

For example, plugging in a prompt like “Give me ideas for how to use LLMs and generative AI for ad copy” can provide a good starting point, helping you figure out what to write – and just as ...

Jim Riswold powered Honda’s sales and ‘wrote like a god’ for Nike. After living with leukaemia for over 20 years and turning his focus to art, he contemplates one ‘hell of a round’ in ...

When discussing the most popular social media platform for running ads, without a second thought, the crown goes to Facebook. With almost 40% (2.91 billion) of the world’s population on Facebook ...

Traditional Ads Vs. Dynamic Product Ads Traditional ads are fixed ads that marketers strategically display. For example, native ads, pop-ups and banner ads are traditional ad formats.

While I do think it’s smart to diversify your advertising channels, Facebook is still the top social network at 2.9 billion monthly active users and they just passed the 2-billion mark for daily ...

Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help.

For better results, here are 10 common copywriting mistakes to avoid, plus, how to fix them. Writing in passive voice Whenever possible, write in the active voice. It emphasizes the subject of a ...