For advertisers, the equivalent of Andy Warhol’s “famous for 15 minutes” might be “effective for 15 seconds”: if you can get a great score with a short-form ad, you’re onto something creatively. Our ...

AI becomes the star copywriter at South Koreas leading ad agencies Custom-built AI tools now handle everything from visuals to performance metrics, freeing up human talent ...

Writing for Google and real people? These six SEO copywriting pillars will help you do both – without sounding robotic.

In New York’s Democratic mayoral primary race, Andrew Cuomo’s lead is slipping, and Zohran Mamdani is pulling ahead. Is the DREAM campaign working?

The lasting brands think long term. If your Facebook ads aren’t working, it’s not the platform, it’s the strategy; real results come from creativity, clarity and consistency, so keep going!

Facebook scam ads now leverage AI and deepfakes to create convincing celebrity endorsements, targeting specific demographics with sophisticated schemes.