A disappointing trend has exploded in popularity across America's ski resorts—drinking Fireball on the chairlift. Fireball, for those not familiar with its cinnamon smell and spicy taste, is a liqueur ...

Fireball Whisky trained canine caddies to sniff out Fireball-scented golf balls, and you can book a tee time with them By Coleman Bentley June 18, 2025 ...

Fireball Cinnamon Whisky’s newest mascots, the Fireball Retrievers, are “four-legged caddies trained to sniff out and recover golfers' cinnamon-scented Fireball golf balls.” The dogs will be ...