That concept focuses on the different reasons people are coming, what they’re there for and how to keep them. “Obviously the funnel really isn’t the important thing,” Elizabeth said.

After more than 100 years of use, it’s not that the funnel concept is obsolete; it was just never the right way to model the problem in the first place.

The sales funnel is nearly a hundred years old, but despite frequent reports of its death and surprisingly little evidence that it reflects how advertising actually works, it’s never been more alive.

Coegi’s Elise Stieferman tells The Drum that it’s time to drop one of advertising’s favorite concepts: the marketing funnel.

Google is considering abandoning the classic marketing funnel for a more dynamic concept in line with current reality: the ...

The Purchase Funnel Reimagined. To understand the shift now taking place, let’s revisit the purchase funnel concept. In the days of mass audiences, marketers could treat everyone as if they were ...

Looking around in 2023, we need to ask whether the concept of the funnel still applies in the digital age. Although it is a neat analogy or system to classify or organize the traditional buying ...

Most marketing reports these days rely on a funnel concept. But funnel reporting creates pitfalls that can cause marketers to get bogged down. There are better ways to gain insights from your ...

Smoky Mountain Divers hosts first-timers scuba lesson 8 hours ago ...