GM has a new logo, and it’s a fairly radical change. The blue square with “GM” underlined in all capital white letters in the middle was GM’s look since the 1960s.

The new logo was created by GM’s own designers. Even the font was created in-house, the company said. It’s the first time the automaker has substantially changed its logo since 1964.

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ACDelco Receives New GM Logo On Packaging, Will Launch ... that products are authentic GM original equipment parts and are designed, engineered, tested and backed by GM,” the automaker ...

A look back at GM's logo designs over the years (per generalmotorsdesign ig). GM's gone through only five logos in 113 years, CMO Deborah Wahl said this morning. Until now, the most significant ...

GM did decide to incorporate the GM logo as a badge in the late 2000s, usually as a small brushed-metal badge on the lower fenders, as you can see on this 2009 Chevrolet Impala: GM That's about as ...

GM executive director of Global Industrial design Sharon Gauci says: “This was a project our team took so personally, not just for ourselves but for the 164,000 employees this logo represents. “At ...

She designs badges, logos and other graphics at GM. These are images the average consumer likely doesn't realize an artist created, but they are critical in conveying to consumers a brand statement.

General Motors Co. is changing its corporate logo for the first time in 56 years, giving it a new lowercase script that is designed to look more modern. The new logo, which GM will use in all of ...

This new logo is part of a campaign known as “Everybody In,” which ... GM’s Original Design Sketches for the New Hummer EV Were Straight Out of Science Fiction GM’s Original Design ...

GM spokesman Terry Rhadigan said the decision to remove the logo – known as the GM "Mark of Excellence" – was made earlier in the month by GM's newly-formed executive committee. Mr.