For the first time in decades, General Motors is redesigning its corporate logo. Gone is the blue background and underlined uppercase “GM” initials.

General Motors unveiled a new logo Friday that the company says symbolizes its shift toward electric vehicles.

As GM focuses more heavily on electric vehicles, the company is modernizing its classic logo. For over 50 years, the automaker had used underlined all-caps white lettering on a blue square.

GM unveiled its new logo on Friday. However, people on social media expressed their dissatisfaction with the new logo through humor or pure criticism.

The well-known GM logo gets a lowercase revamp, changing its look for the first time in a decade.

General Motors has unveiled a new, modern corporate logo that is intended to acknowledge General Motors' latest focus on electric vehicles and technology.

General Motors unveiled a new logo Friday that the company says symbolizes its shift toward electric vehicles.

Although it still operated on the same theme, this is the first time since 1964 that the GM logo has changed in more than just shading. The blue background with an underlined, upper-case G and M ...

Better known, though, was GM's "Mark of Excellence" advertising theme. As part of that, the familiar GM logo with blue background was placed on the back edge of the driver's door or on the door jamb.

New GM logo? Think again Despite reports, GM is not changing the color of its logo to green and will keep the General Motors name as it exits bankruptcy.

GM is starting a huge campaign this week in the US and will be rolling out in phases globally to highlight the automaker’s move to electrification. The campaign was done by McCann as well as the ...