After over a decade, Google is pulling the plug on the industry standard known as Universal Analytics to make way for its replacement.

The takeover of GA4 in Google Analytics has begun, with Universal Analytics shutting down starting today for all users.

You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. The post Google Analytics 4 introduces benchmarking data ...

So, even if you’ve been using Google Analytics for years, GA4 is an entirely new system you need to learn. Now is the perfect moment to be sure this new analytics system is the right one.

Google will deprecate Universal Analytics next year. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits ...

Get your Google Analytics certification by passing the Google Analytics Individual Qualification to stand out amongst the crowd..

Google is obviously aware of this, and it is now looking to machine learning to ready its tools like Google Analytics for this post-cookie future. Vidhya Srinivasan, VP/GM, Advertising at Google.

Brands and marketers alike are going to need to calibrate how they look at the data—because those KPIs we all love are getting a shake-up as well.

Another strike against use of Google Analytics in Europe: The Italian data protection authority has found a local web publisher’s use of the popular analytics tool to be non-compliant with EU ...

Valve didn't say specifically what about Google Analytics doesn't "align" with its privacy approach, or whether the switch to Google Analytics 4 is the motivating factor or just a good moment to ...

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Google announced that it is making changes, for privacy reasons, to the Google Ads Search Queries report in Universal Analytics and the Google Ads query, First user Google Ads query, and Session ...