Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, Discover, and Gmail.

The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad ...

It has been impossible to avoid Veo 3 around the web ever since Google unveiled it at I/O last month. The updated AI model produces video and audio from a simple text prompt with stunning fidelity. In ...

Google showcased a series of new AI-powered advertising and marketing tools at its annual Google Marketing Live India event, ...

Google has announced that it will expand its Ads in AI Overviews feature to several Asia-Pacific markets later this year, including ...

Lucas produces these videos in common ad formats and durations for seamless campaign deployment across platforms. This means brands can dramatically scale their video ads with dynamic ... leaders like ...

Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance. Here’s how 9:16 and 4:5 videos can help you get better results in Meta, and ...

People who subscribe to Google AI Ultra and Pro plans in select regions will be able to use the feature through the web version of Gemini starting Thursday.

Performance Max has come a long way. Learn how recent updates offer more transparency, reporting, and control to help shape ...

Right now, media companies seeing the strongest performance gains are those actively evolving their advertising strategies.

Apple has marked as private its day-old The Parent Presentation video on YouTube, meaning that it is no longer available to ...

As marketers rely on ChatGPT, Claude, and Gemini for campaign strategy, radio is being erased from large language models' ad ...