Finding the right balance of ad volume without alienating viewers is becoming one of streaming’s biggest challenges ...

The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad ...

The AI model is still slapping garbled, nonsensical captions on videos more than a month after launch, even when users ...

Google has announced that it will expand its Ads in AI Overviews feature to several Asia-Pacific markets later this year, including Pakistan.This move will allow businesses in the country to place ads ...

After many years in mobile advertising, from media buying to demand side platforms (DSPs) and now leading a company focused on mobile OEM advertising, I have seen user acquisition (UA) move from ...

Google added new AI tools to Search and YouTube in Southeast Asia to simplify ad creation and adapt to changing search habits.

People who subscribe to Google AI Ultra and Pro plans in select regions will be able to use the feature through the web version of Gemini starting Thursday.

Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, Discover, and Gmail.

Right now, media companies seeing the strongest performance gains are those actively evolving their advertising strategies.

The Veo 3 video generator is capable of creating both videos and sound based on text prompts, with YouTube CEO Neal Mohan saying the "AI technology will push the limits of human creativity." ...

It has been impossible to avoid Veo 3 around the web ever since Google unveiled it at I/O last month. The updated AI model produces video and audio from a simple text prompt with stunning fidelity. In ...

Google has published a new help document named About Video ads across Google surfaces. As you know, Google announced new video ad formats at Google Marketing Live and we've seen Google testing ...