Google Ads appears to be testing a new expandable summary row in its (beta) Channel Performance report, offering advertisers ...

Finding the right balance of ad volume without alienating viewers is becoming one of streaming’s biggest challenges ...

The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad ...

IAB has recently released some new standards for CTV advertising, known as the Ad Format Hero Initiative. The organization asked and received more than 100 CTV ad format descriptions/concepts from the ...

Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise ...

Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising ...

The AI model is still slapping garbled, nonsensical captions on videos more than a month after launch, even when users ...

Google has announced that it will expand its Ads in AI Overviews feature to several Asia-Pacific markets later this year, including Pakistan.This move will allow businesses in the country to place ads ...

After many years in mobile advertising, from media buying to demand side platforms (DSPs) and now leading a company focused on mobile OEM advertising, I have seen user acquisition (UA) move from ...

Performance Max has come a long way. Learn how recent updates offer more transparency, reporting, and control to help shape ...

Google added new AI tools to Search and YouTube in Southeast Asia to simplify ad creation and adapt to changing search habits.

People who subscribe to Google AI Ultra and Pro plans in select regions will be able to use the feature through the web version of Gemini starting Thursday.