Dubbed the first-ever in-store AI shopping assistant in music retail, Guitar Center’s new ‘Rig Advisor’ has been described as “a mobile-based tool that helps customers discover, compare and explore ...

Jimmy Jam & Terry Lewis and sound mixer John McBride will be honored at The Guitar Center Music Foundation’s Gala and Benefit Concert on Sept. 11.

Guitar Center CEO Gabe Dalporto already faces the challenge of steering the guitar gear retailer through uncertain waters in the face of a digital market boom, but he’s also faced with the ...

Having recently discussed how he plans to restructure the Guitar Center business model to compete with the burgeoning online gear market, the retailer’s CEO Gabe Dalporto has now made his ...

FLORENCE, Ky. (WKRC) - Guitar Center's CEO warned of a shocking statistic and outlined the company's plan to create more "long-term" musicians during a recent interview. During a recent interview ...

Guitar Center CEO Gabe Dalporto has spoken at length in the past about how he’s hoping to safeguard the store’s futureby improving its stock of electric guitargear and beyond, but there’s ...

On Feb. 21, the Black Student Success Center hosted an open mic night for students to share poetry and music from 4:00 p.m. to 7:00 p.m. Students and faculty came together to listen to each other ...

Guitar Center has announced two store closures as the chain lays off dozen of employees.

Guitar Center, Inc. (the “Company”) today announced preliminary sales results for the November and December holiday season and progress towards strate ...

Amid Los Angeles’ wildfire crisis, Gibson, Gibson Gives, and Guitar Center have teamed up to raise funds for fire victims.