Dubbed one of the world’s largest out-of-home brand campaigns, the latest 'Together we thrive' campaign will appear in 17 airports across nine global markets.

From an initial longlist of 300 images, the hexagon visuals were chosen to reflect HSBC’s business priorities including trade, education, diversity and inclusion and sustainability.

The team started looking at HSBC’s distinctive assets and decided to bring the hexagon “to life”, while also focusing on manifesto style text – a move which felt “quite radical”.

Hexagon plans to spin off two divisions and ETQ and Bricsys to form Octave software and SAAS company in 2026. Details at ...

Shadowy outlines of the hexagon-shaped HSBC logos can be seen after they were removed from the bank’s former headquarters.

Hexagon, in its statement, noted that Geomagic suite of interoperable software packages are used to create high quality 3D models from multiple sources, including laser scanning.

HSBC is a name many are familiar with. For starters, the bank serves over 14 million customers in the UK, However, countless Brits are clueless about what the acronym stands for. The banking giant ...

The campaign will appear in five languages at 17 airports in nine countries. Featuring 79 versions of HSBC’s hexagon, the imagery will cover more than 58 miles of passenger walkways. The ...