Gear review of the new Lunkerhunt Furenzy Mouse, a hollow body topwater lure designed for catching largemouth bass from heavy cover like slop and lily pad mats.

Paying attention: Modifying your fishing lures Fishing is attention to detail on so many levels it can become a scientific discipline.

Save the Wave Tackle repurposes discarded beach plastics into fishing lures, helping the environment and benefiting beachgoers in Corpus Christi.

This DIY fishing lure is not only easy to make—it swims just like a real fish. With lifelike movement and serious fish-catching potential, this lure might be the best one in your tackle box.

Chris Slusar of Evansville is a fishing tackle expert and book author who helps organize the annual Great Midwest Classic show in Brookfield.

Discover why soft plastic stick baits like the Senko are the ultimate bass lures. Learn rigging tips, best brands, and how to use them for consistent catches ...

BassMooch, a fishing lure and tackle company from Lake Norman, North Carolina develops an innovative topwater fishing lure for catching bass and names the lure after the founder's father.

Lure, the seafood restaurant that opened at 1106 Crescent Ave. in Midtown in 2012, will reopen Sept. 10 as Lure Saltwater Kitchen and Bar.

Today's video is a tutorial on how to pour your own soft plastic fishing lures. This is the 101 version...much more to come!New?

Not Bill Humphreys — until the day, earlier this spring, when he decided it was time to slow down the daily grind of heading H&H Lure Compnay, one of Louisiana’s largest fishing tackle ...

Les Love is living proof that it is never too late to make a dream come true. “I was close to 80 when we started this adventure, if you want to call it that,” he says. An adventure that began ...

The slow rolling motion of the lure spoons vibrate while the rubber skirts flutter in the water to bring a realistic aspect to the lures. Drag a spinnerbait past some structure or cover where a bass ...