Velcro's great, but for when you need that extra hold, there's a new hook and loop fastener made from spring steel in Germany that can pinch together loads of up to 35 metric tons, ...

You probably won't stop calling every hook-and-loop you see "velcro," but you will think more about the brand after getting this ditty stuck in your head. Your guide to a better future.

The “Hook and loop fasteners” also does sound awful to me. the person who came up with that name severely lacking in the naming department, or it was made up by velcro itself, ...

That patent expired on April 2, 1978, ushering in an age of hook-and-loop innovation. Today, most of us know that the product was developed by an engineer who noticed burrs stuck to his dog.