Exploring Customer Data Platforms From The Ground Up. Understanding the layers of a CDP can help you make more informed decisions and ultimately provide a better solution for your marketing teams ...

A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups.

Customer data platform vendors. According to Fortune Business Insights, the global customer data platform market was valued at $1.16 billion in 2021 and is projected to grow from $1.42 billion in ...

Related Article: Is That New CDP Truly a Customer Data Platform? Customer Segmentation. The next component of a CDP is enabled once you are able to have those unified customer IDs we just discussed.

PORTLAND, Ore.--(BUSINESS WIRE)--Customer.io, a leading Customer Engagement Platform for tech-savvy marketers, today announced the general availability of Data Pipelines, their new customer data ...

The Global Customer Data Platform Market was valued at USD 1.56 billion in 2021 and is expected to register a CAGR of 27.41% over the forecast period (2022 - 2027) ...

Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced Twilio ...

Creating a single source of truth for customer data and a 360-degree customer view is a complex undertaking. Buying a solution rather than building one streamlines the process.

Integrating CDPs with AI and machine learning led to a 30% improvement in customer satisfaction scores – proved by data collected for the GITNUX market data report 2024. Already 65% of marketing teams ...

SAN FRANCISCO, May 14, 2025--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, kicked off its user conference ...