However, when they tried to make the social proof a bit more relevant – by tailoring the message to an individual’s town – it was much more successful: a full 22% better than the control. Looking ...

As I’ve written about before, we’re in an amazing period of the consumer Internet. Despite a shaky economy, many web companies are in hypergrowth. This is reminiscent of the five-year period ...

Here are four ways you can utilize social proof in your marketing. 1. Customer Testimonials And Reviews. In today's digital era, customer testimonials and reviews play an increasingly crucial role.

The easiest way to explain this distinction is to look at an example, and what better than one of the most commonly used biases in advertising – social proof. Think ‘eight out of 10 cats’. Social ...