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Of course, Ataris success meant that healthy competition was inevitable, and that competition came by the name of the Intellivision courtesy of Mattel Electronics.

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The Mattel Intellivision, released in the late 1970s, was a pioneering home video game console that offered a wide range of innovative and engaging games. For gaming enthusiasts, the Intellivision ...

Video game maker Atari (PONGF) has acquired its longtime rival Intellivision, ending what has been called the longest running console war in history.

By 1990, around 5 million Intellivision consoles had been sold. Eventually, however, both Atari and Intellivision would lose their positions atop the video game console market.

One of the longest video game feuds is at an end, kinda, as Atari has bought Intellivision, both the brand and the game library.

Intellivision Entertainment will now become part of Atari SA's retro gaming business, including rights to the console brand and more than 200 games owned by Tallarico's venture.

Its console sold about 5 million units by 1990. Thursday, May 23, one of the most storied rivalries in the video game industry ended when Atari announced it had acquired Intellivision.

The company known as Atari announced that it purchased the Intellivision brand, and that the long-delayed console is still coming.