The way we ‘Google’ is changing. Disorienting as it may be, our favourite search engine is becoming an ‘answer engine’. But ...

SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility ...

Just opening your search bar puts a couple of keystrokes away from some powerful tools. Here are 12 Google Search features ...

People are clicking on fewer and fewer Google Search ads because of AI Overviews, despite Google's claims to the contrary.

The key to Google's quality and trustworthiness rankings may depend on these seven core content-related factors.

At the end of June, Australia quietly introduced rules forcing companies such as Google and Microsoft to check the ages of logged-in users, in an effort to limit children's access to harmful content ...

Trust is eroding as search results increasingly feel generic or suspicious. Even basic questions now return shallow answers ...

Google declined Ars' request to confirm whether talks were underway or if the company was open to separating its crawlers.

With AI tools becoming more prevalent, what skills should we prioritize when interviewing SEO candidates in today's market?

While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.

Key Takeaways Website speed, mobile-friendliness, and security are essential for better search rankings.Proper crawling, indexing, and structured data improve v ...

As a result, this is the only time in the past decade that Alphabet has been this inexpensive compared to the broader market.