The way we ‘Google’ is changing. Disorienting as it may be, our favourite search engine is becoming an ‘answer engine’. But ...

SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility ...

Just opening your search bar puts a couple of keystrokes away from some powerful tools. Here are 12 Google Search features ...

People are clicking on fewer and fewer Google Search ads because of AI Overviews, despite Google's claims to the contrary.

“Google is the world’s leading search tool and plays an important role in all our lives, with the average person in the UK ...

The key to Google's quality and trustworthiness rankings may depend on these seven core content-related factors.

Google research shows ads of the future won’t be placed. They’ll be written live by LLMs, shaped token by token through ...

At the end of June, Australia quietly introduced rules forcing companies such as Google and Microsoft to check the ages of logged-in users, in an effort to limit children's access to harmful content ...

Businesses are scrambling to be cited in AI-generated answers on Google, Perplexity and ChatGPT. A new crop of nascent search ...

Are you worried about online privacy? Not a fan of anticompetitive practices? Maybe you just want a new take on web search? These 13 search engines beat Google in many ways.

Trust is eroding as search results increasingly feel generic or suspicious. Even basic questions now return shallow answers ...

Google declined Ars' request to confirm whether talks were underway or if the company was open to separating its crawlers.