Instead of optimizing just for search engines, the goal now is to shape your digital presence credibly and compellingly for ...

The way we ‘Google’ is changing. Disorienting as it may be, our favourite search engine is becoming an ‘answer engine’. But ...

Google explains how long it typically takes for SEO changes to show results, and the importance of monitoring the effects of ...

Calculating ROAS and using it in PPC management and performance measurement is a powerful way to ensure you get ROI on your ...

Just opening your search bar puts a couple of keystrokes away from some powerful tools. Here are 12 Google Search features ...

SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility ...

People are clicking on fewer and fewer Google Search ads because of AI Overviews, despite Google's claims to the contrary.

“Google is the world’s leading search tool and plays an important role in all our lives, with the average person in the UK making five to 10 searches a day,” said Sarah Cardell, the CMA’s chief ...

Are you worried about online privacy? Not a fan of anticompetitive practices? Maybe you just want a new take on web search?

Businesses are scrambling to be cited in AI-generated answers on Google, Perplexity and ChatGPT. A new crop of nascent search ...

Trust is eroding as search results increasingly feel generic or suspicious. Even basic questions now return shallow answers ...

Google declined Ars' request to confirm whether talks were underway or if the company was open to separating its crawlers.