Our corporate mission statements are guiding principles that will live longer than we anticipate, affecting the actions of ...

Answer: USP stands for Unique Selling Proposition. The USP and a positioning statement are essentially the same thing. We've seen people on some sites use this unique selling proposition (USP) as a ...

A mission statement is a single sentence or short paragraph that's used by a company to explain its purpose and existence. Here's how to create one.

The mission statement reflects every facet of your business: therange and nature of the products you offer, pricing, quality,service, marketplace position, growth potential, use of technology,and ...

Nine out of 10 of all the mission statement s I read in business plans are wastes of time, paper or digital space. The rare one is a useful view into strategy or a helpful reminder about long-term ...

Here are three steps your company can take in order to build your mission statement into your north star. 1. Your Mission Statement Must Say What Technology Can’t Do.