What did you do to your hair, James Charles? The YouTube beauty sensation flipped his wig – literally – and debuted a brand new look, one where he was completely bald!

Charles posted a video of the duo titled "Giving Jojo Siwa A FULL MAKEOVER," which has more than 16 million views. At the beginning of the video, Siwa explained that she usually likes to do her ...

A recent spat involving the beauty vlogger James Charles shows that one shouldn’t underestimate the value that authenticity, or at least a performance of it, carries in the influencer marketplace.