Jobs to be Done: The Jobs Atlas starts, naturally enough, with the Jobs that people are trying to get done. These are both functional and emotional in nature.

The Jobs-to-be-Done Pyramid™ is a new model for product strategy, mapping customer motivation across domains of function, emotion, and identity.

But what are jobs to be done? Let me explain using an example I've heard Clayton use in his talks: If you wanted to get from point A to point B in the year 100 B.C., you would use a chariot.

The jobs-to-be-done (JTBD) approach provides a framework for defining, categorizing, capturing and organizing all your customers’ needs.

As a specialist in new markets, Stephen Wunker combines world-class strategy consulting and entrepreneurial skills. He is the author of Jobs to be Done: A Roadmap for Customer Centered Innovation ...

The above is the mantra of the jobs-to-be-done (JTBD) methodology, which is a way of problem-solving that’s often utilised by innovation or design agencies. Crystallised by Harvard professor Clayton ...

The attainment of a four-year degree is no longer a foregone conclusion for today’s high school students — and it’s not necessarily due to a lack of millennial motivation. These students are ...

Since Jack Dorsey reassumed the helm of Twitter in 2015, the company’s performance has soared. At the heart of the rebound was Dorsey’s use of the “jobs to be done” approach to rethinking ...

The Jobs-to-be-Done PyramidTM: A New Innovation Architecture The Jobs-to-be-Done PyramidTM is a new model for product strategy, mapping cus. Tuesday, 02 January 2024 12:17 GMT.