The WNBA's 15th team finally has a name: the Portland Fire. Can you find the hidden gem in the franchise's new logo?

The Greater Green Bay Chamber unveiled a new logo, brand, and tagline, "Greater for You," on July 15. The rebranding aims to ...

The Greater Green Bay Chamber has been in the area since 1882 serving local businesses and helping to elevate the community. They debuted a new brand platform and digital brand, including a new logo.

A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful leadership and meaningful work.