It hasn't been a hot minute since L’Oréal snapped up makeup brand, Merit, and here we are again with news that the beauty conglomerate is adding to its portfolio of beauty brands. It has been reported ...

MONTREAL, July 2, 2025 /CNW/ – L’Oréal Paris Canada is proud to announce award-winning Canadian singer-songwriter Charlotte Cardin as its newest ambassador. She’… ...

L’Oreal Paris has officially launched its first proprietary AI tool, Beauty Genius. Beauty Genius, the brand’s first AI Beauty Assistant, combines all of L’Oréal Paris beauty expertise with the most ...

Mean Girls star Reneé Rapp has been named L'Oreal Paris' newest ambassador, joining the ranks of L'Oréal Paris' famous faces Eva Longoria, Heidi Klum, Kendall Jenner and Cara Delevigne. Get all ...

L'Oreal is one of Kate's favorite stops at CES every year, and at CES 2025, the beauty tech innovator brought a new skin-analysis system called the L'Oreal Cell BioPrint. Developed in partnership ...