How LEGO transformed a declining toy brand into a $7.7 billion empire by redefining its user By 2003, LEGO's sales had declined by 30% year-on-year, and it was haemorrhaging cash, losing € ...

Lego is recruiting new members for its "mission crew," issuing rocket builders with an exclusive mission patch at this year's San Diego Comic-Con. The toy company has launched "Space Station ...

Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market share.

The Danish toy company is now making those tires out of recycled materials like fishing nets, engine oil, and rope.

LEGO venturing into the world of anime, or at least a series adjacent to anime, marks the beginning of a new era for the world’s most successful toy manufacturer. Devotees of the popular ...

Lego R2-D2 (75379) review: "Finds a healthy middle ground between toy and display piece" Reviews By Joel Franey published 19 December 2024 ...

Target's 2024 top toy list has exclusives including LEGO Disney and Star Wars sets plus Marvel toys including Spider-Man action set.

27 Years After The Great Lego Spill, Toy Pieces Still Washing Up On Beaches Nearly five million Lego pieces were lost at sea when a cargo ship nearly capsized off the coast of England in 1997.

Lego's strategy is paying off. The toy company saw revenue growth while others in the industry suffered from an inflation-induced consumer slowdown.

Lego is breaking sales records as the overall toy industry struggles to break even. The Danish toy brickmaker, which enjoys a cult following among adults and kids alike, turned in record sales and ...

The LEGO company is one with a long history of creating unique sets built by kids and adults. The design process of a complex set begins with a simple idea before eventually reaching store shelves.