The differences between e-commerce and lead generation marketing are important because different marketing objectives require different marketing strategies.

Snappy Kraken and Nitrogen have a complete lead generation funnel using the risk questionnaire and leveraging the martech firm's automation expertise.

Want your sales team to love you? Contributor Janet Miller recommends adding gate pages to indexed PDFs as a way to generate more leads and avoid lost lead and SEO opportunities.

Templates are more mid-funnel compared to examples, since the prospect is not just looking for ideas anymore, but ready to put pen to paper and get down to it. More mid-funnel lead magnet ideas ...

With 61% of marketers ranking lead generation as their No. 1 challenge, marketing teams must reinvent their strategies to better reach potential buyers. The good news is there are more opportunities ...

Lead generation can be improved at every stage of the marketing funnel. Check out 6 tools that can increase ROI and decrease wasted lead potential.

Content marketing isn’t just about establishing thought leadership, sharing helpful information and driving traffic to a company’s website—it’s also about generating, nurturing and converting leads.

Creating a marketing funnel not only attracts a large enough number of leads to sustain and grow your business, but also qualifies the leads so you can make the best use of your time.

5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel Lead gen advertising can get expensive – especially if you have a long buying cycle. Check out these tips for improving lead ...

In a world where buyers are delaying or avoiding contact form registrations, first-generation marketing automation platforms may not cut it.