It’s an important measurement to determine bike fit and is one of the principal measurements used to denote frame size, ...

Technically, a linear foot is a measurement that is 12 inches long (so, one foot) and that is measured in a straight line, which is why it’s called linear. Square Feet vs. Linear Feet ...

With Attain Measurement, marketers “can now seamlessly connect the power of brand advertising in linear TV with both top-of-funnel metrics like reach and frequency, and real-world outcomes such ...

TV measurement is still behind, but traditional panel-based measurement isn't the sole suspect. CTV has its own problems with ad fraud and viewability.

Origin is opening access to advertisers interested in measuring deduplicated cross-media reach and frequency across linear TV ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here's ...

With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...

In investing, duration is the number of years it takes to recoup a bond’s true cost, based on the present value of all future coupon and principal payments.

With Attain Measurement, marketers can now seamlessly connect the power of brand advertising in linear TV with both top-of-funnel metrics like reach and frequency, and real-world outcomes such as ...