As artificial intelligence becomes increasingly embedded in everyday products, the way we define and design experiences is ...

In traditional media, editorial and design were separate lanes. Editorial brings the story, and design brings the layout. But in today’s digital experience, those lines are blurring rapidly. Product ...

In this article, we propose a new approach to user-centered design through the combination of two theories: design thinking (DT) and organizational agility. It aims at analyzing the adaptation of DT ...

Just weeks after Netflix unveiled its own user interface (UI) redesign – one that rage-filled Netflix subscribers have ...

The Lahore University of Management Sciences (LUMS) recently hosted the 8th edition of UX Pakistan 2025, the country’s largest and longest-running design conference, bringing together a vibrant ...