Mathias Noschis from Alphapanda explored how effective series marketing relies on familiarity, audience insight and ...

Teams using QR data to build richer customer profiles are the ones turning real-world moments into long-term momentum.

Brand storytelling or digital marketing – The dilemma for startups Startups looking for quick sales leads are often unclear about whether to invest in traditional marketing efforts or digital ...

Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

Events marketing shows strong predicted growth, kicking the trend of modest budget increases. Louise Watson of Propeller Group says the key to taking advantage of the bullish sector is to ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here's what marketers need to know.

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

NIQ, the world’s leading global consumer intelligence company, today announced the launch of Marketing Mix Modelling solutions (MMM), helping global c ...

Top marketing conferences to attend in 2025 As industry trends like retail media and artificial intelligence continue to spark curiosity, here are some must-attend events for marketing professionals ...

It’s thriving in today’s global marketing mix, where authenticity, credibility and meaningful connections reign supreme. From shaping public perception and managing reputation to embracing digital ...

e4m Blog: In this article, we decode how the 5 Ps of marketing -Product, Price, Promotion, Place and People form a crucial part of marketing analysis for brands or organisations.