Mr. Potato Head first hit the toy scene in 1952, when it didn’t even come with a plastic potato — kids had to supply their own vegetable to poke eyes, a nose or mustache into.

Hasbro is dropping the honorific “mister” from the “Mr. Potato Head” brand, renaming the shapeshifting plastic spud to the gender-neutral “Potato Head.” ...

Reports that "Mr. Potato Head is no longer a mister" led some to claim that the company was replacing the existing toys with a new, gender-neutral toy character. Just release a Gender Neutral ...

Mr. Potato Head appeared to be losing his gender — but there’s more than meets the detachable eye. Word came out Thursday morning on the website Fast Company that toymaker Hasbro was re… ...

Hasbro is giving its venerable Mr. Potato Head toy a more gender-inclusive identity by dropping the “Mr.” from its brand name and packaging. “Hasbro is making sure all feel welcome in the ...

Hasbro launched the first advertising campaign for Mr. Potato Head on April 30th, 1952. Within its first few months on the market, the toy earned the company more than $4 million.

There’s a new record holder in town. Over the weekend, Guinness World Records revealed one British teenager set her first world record for being the quickest to ever assemble a Mr. Potato Head toy.

Welcome back to Toy Aisle, io9’s round up of the coolest merchandise on the internet lately. Join us as we sip a cup of Potato-juice and look at Hasbro’s latest ginormous Transformers toy, the ...