That was the start of the first women’s professional basketball league in America. Full circle. When the Golden State Valkyries begin their inaugural season in the WNBA on Friday, the players and ...

Teams across IndyCar and all motorsports depend on support from corporate partners, typically in exchange for placement of ...

The Venezuelan is the latest in a long line of PGA Tour pros to don the US league's logo on a piece of clothing - but why?

Fintech company Chime paid the Mavericks $33 million over three years for the team’s jersey patch rights and other ...

Chime paid the Mavericks an average of $11.1 million the last three years, according to the company's filing. The Mavericks received $11.2 million in 2024, $11.5 million in 2023 and $10.5 million in ...

A megabucks deal for NBA streaming rights last year saw Amazon Prime Video add to its range of live sports coverage, which is the latest step in building a package that Amazon Head of U.S. Video & ...

And on top of it all? That very noticeable splash of pink comes with the J logo and the adidas crest, and the new ...

In Chime Financial’s IPO prospectus on Tuesday, the company disclosed terms of its sponsorship deal with the NBA’s Dallas ...

As NBC prepares to return to NBA broadcasting next season after a perfectly symbolic 23-year hiatus, the network made ...

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league.

Patrick Ewing was poised to be the No. 1 pick in the NBA draft 40 years ago when Commissioner David Stern began the first draft lottery by pulling a l ...