Geico is said to have paid the now 23-year-old $2,000 to sit in his chair, wave his arms and mouth the words to the song "Somebody's Watching Me," a remake of the 1984 hit dance tune Geico has ...

“Legend of the Lizard” includes a comical level of detail, tracking the Gecko from his early school years to his enshrinement as an icon after landing as the Geico representative in 1999. The Gecko’s ...

The Geico Gecko first appeared in 1999. Progressive's Flo first appeared in 2008. Neither rivals De Beers's "Diamonds are Forever" campaign, but still: In advertising dog years, those campaigns ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a ...

Martin or Gecko, whatever you call him, is the brainchild of GEICO’s Virginia-based ad agency, Martin Agency, according to virtualhumans.org. . After purchasing a majority of GEICO’s shares in ...

The insurance company GEICO is doing something a little different to advertise: It has turned documentary cameras on the life of its spokes-gecko. Legend of the Lizard: The Full Never-Before-Seen ...

Martin or Gecko, whatever you call him, is the brainchild of GEICO’s Virginia-based ad agency, Martin Agency, according to virtualhumans.org. . After purchasing a majority of GEICO’s shares in ...

Past co-branded Netflix marketing initiatives include Domino’s work with “Stranger Things” and Old Spice’s collaborations with “The Witcher.” Geico’s tie-in with “Leo” is different because the ads ...

Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm’s efforts to drum up discussion around Super Bowl LVIII, per details shared with ...

The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those ...