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An investigation by the National Advertising Division found that certain posts from the personal care brand failed to mention ...
Unilever bets big on GenZ to buy Dr. Squatch for $1.5B – Is Sydney Sweeney’s bathwater soap coming to India next? Dr. Squatch, best known for its cheeky, irreverent ads and celebrity-driven ...
Dr Squatch, an American company that shot to fame for selling Sydney Sweeney's bath water in a soap, has been acquired by Unilever for $1.5 billion.
Founded in 2013, Dr. Squatch has gained huge popularity among GenZ men with its range of products and collaborations. Most recently, the brand went viral for collaborating with Sydney Sweeny to ...
Unilever impressed by Sydney Sweeney's bathwater soap, moves to acquire Dr. Squatch Unilever acquired Dr. Squatch for a reported sum of $1.5 billion, but will the brand be able to maintain its edge?
Unilever has recently announced its acquisition of Dr. Squatch, a men’s personal care brand known for its viral marketing and natural grooming products, including a soap line once made famous by ...
It happened with REN, will it happen again? 181st Street Communications’ Sian Conway-Wood explores whether Unilever can take Dr Squatch to the next level without repeating past mistakes.
Unilever Acquisition: Unilever is set to acquire Dr. Squatch, a men's personal care brand, from Summit Partners for $1.5 billion, according to the Financial Times. The acquisition, announced ...
UNILEVER is paying $1.5 billion (1.09 billion pounds) to buy men’s personal care brand Dr. Squatch from private-equity firm Summit Partners, the Financial Times (FT) reported on Friday, citing sources ...
(Alliance News) - Unilever PLC is paying USD1.5 billion for its acquisition of Dr Squatch, a maker of male grooming products, the Financial Times reported on Friday. The London-based consumer ...
Unilever said earlier that the acquisition of Dr Squatch would complement its men's personal care offerings, which include Axe and Dove Men+Care deodorants, and that it would scale Dr Squatch ...
Unilever is paying $1.5 billion (1.09 billion pounds) to buy men's personal care brand Dr Squatch from private-equity firm Summit Partners, the Financial Times reported on Friday, citing sources.