Brands joined the buzz after Astronomer's Andy Byron and Kristin Cabot appeared on Coldplay’s kiss cam, turning the moment into a marketing goldmine.

So, yes, the pillow does fall into the "Five Beyond" category because it costs more than $5, but it's still so affordable ...

To help cut through the noise, we picked six of the most popular and most comfortable pillows you can find on the web. Most of them have gone viral on TikTok (with reviews saying they live up to the ...