Embracing The Hyper-Personalization Of Content Creating highly personalized content is a strategic response to the changing market and consumer preferences.

Content is the most powerful marketing tool at your disposal—but with increasingly fierce competition between businesses, brands are finding it harder to distinguish themselves from their rivals.

The importance of personalization for monetizing content also extends to subscriptions and customer retention, ThinkAnalytics ...

Artificial intelligence is reshaping marketing. It is changing how brands connect with people. AI helps create personalized ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachelle Kuramoto, VP of brand and content ...

As businesses customize their offerings using data, customers are becoming more concerned about the management and security of their personal information.

Stifel Financial launches Stifel Discover, a personalized content feed in its Wealth Tracker app, offering exclusive financial insights.

Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.

The Alter app stores and presents all health data in a personalized dashboard that displays key metrics and progress updates. The design of the application is highly usable and provides real-time ...

With print-on-demand more available than ever, now is a great time to think about gifts for your loved ones.